As more and more real estate professionals jump online to generate business, one of the biggest challenges for many is where to start? Answering the question of where one person should start can be a challenge as it is important to match up your marketing to your personality. Taking time to answer key questions will help you to have success from day one.
Creating an online real estate marketing strategy doesn’t mean starting off with a particular solution (aka blog, website, etc.) and then making it work. In order to have a strategy that you can execute and achieve success with, it is important to consider the following:
What are my strengths?
Any type of marketing takes effort and understanding your strengths will allow you to focus your best efforts will they will have the greatest impact. For online marketing consider evaluating your strengths as a writer, attention to detail, testing, enjoys networking and even your skills with numbers.
When you understand your strengths then you will be able to focus on a solution. For example if you are a strong writer you might consider blogging as it requires a substantial commitment to writing. As you evaluate each of your strengths you can then come up an aspect of online marketing that can compliment that strength.
How much do I want to invest?
Although the cost of marketing online is much more affordable than traditional marketing it still does require that you invest funds in order to see results. Take time to consider what your investment will be in everything from software to training and coaching to get the most from your new marketing efforts.
As it is an investment, you must expect a return! The internet allows you to have extraordinary returns compared to other forms of marketing (7,10, even 20 times return) so consider these returns as you look to set your income goal.
What is my target income?
No strategy could be considered complete without an understanding of how much income should be generated from the activities. Setting an income goal is important as it allows you to reach for a specific target and it also helps you to decide on which form of marketing you will implement.
For example some of the largest online companies are based on pay per click advertising through search engines (Yahoo, Google, MSN) and if your goal is a big income, pay per click would give you one of the fastest paths to a large income online.
The more complete your answers to the questions, the better overall strategy you can put into place. Be careful not to get locked into a specific vendor or type of online marketing before understanding your strengths, investment and goals. With just this small amount of extra effort you will be able to have a complete online real estate marketing strategy [http://www.OnlineRealEstateSuccess.com] that will allow you to hit your goals monthly.
Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to discover the techniques they need to succeed with their online marketing efforts.